Streaming platforms have revolutionized the way the public consumes entertainment, and the EMEA region (Europe, Middle East, and Africa) stands as fertile ground for the development of innovative business models in the streaming industry. As the demand for digital content continues to surge, streaming platforms have adopted diverse strategies to cater to a wide range of audiences, BB Media analyzed in its latest report.
The EMEA region, as of September, boasted a thriving streaming industry, with a remarkable total of 2,184 streaming platforms catering to a diverse audience. Collectively, these platforms offer an extensive content library comprising an impressive 635,000 movies and series across 137 countries and territories. This expansive reach underscores the global impact of EMEA’s streaming services, providing entertainment options for viewers around the world.
In terms of revenue distribution, the EMEA streaming landscape reveals an intriguing breakdown: subscription video on-demand (SVOD) accounts for 38% of the market, emphasizing the popularity of subscription-based models. Transactional video on-demand (TVOD) follows closely behind at 22%, providing viewers with the flexibility to rent or purchase individual titles. Advertising video on-demand/free video on-demand (AVOD/FVOD) commands a significant 20% share, making use of targeted advertising to provide free access to content. Validated video on-demand (VVOD) contributes 12% to the market, while TV Everywhere accounts for 6%, granting subscribers access to content across multiple devices.
Speaking on user’s preferences and business model diversity in the first quarter of 2023, a prominent choice among users is SVOD and AVOD, comprising a substantial 28% of usage across EMEA. This combination underscores the value users place on accessing a diverse range of content while offsetting expenses through targeted advertising – a testament to the adaptability of consumers in balancing cost and content selection. In the runner-up position, a trifecta of models emerges: SVOD, AVOD, and TVOD, with a 16% share. On the podium’s third step, AVOD is the business model chosen with a notable 11%, reaffirming the appeal of free, ad-supported content in the EMEA streaming landscape.
“In the ever-evolving landscape of streaming services in EMEA, these diverse business models offer flexibility and cater to varying consumer preferences. As the industry continues to expand, the competition among these models fuels innovation and benefits both content creators and consumers alike,” commented Vicky Campolongo, EU Business Development at BB Media and the author of the report.
