20 JAN 2022

Netflix to add 25 new Korean originals during 2022

The slate of Asian titles, which include "All of Us Are Dead," "Juvenile Justice," "Remarriage & Desires," "A Model Family," and "The Sound of Magic," among various others, bringing the platform's total Korean investment title count to more than 130.

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Following the global success of "Squid Game," Netflix has secured 25 South Korean original releases for this year alone. “We believe this is a slate that showcases more of the inventive and gripping Korean storytelling that the world has come to love," Of the upcoming slate for 2022, Don Kang, Netflix’s VP of content (Korea), said. “To do that, we will continue to invest in Korea’s creative ecosystem and, together, we will keep on showing the world that ‘made in Korea’ means ‘well-made.’ This year, we look forward to the new conversations that will be sparked by a new wave of stories, as we help Korean content find homes in the hearts and minds of our global audience.”

Series on the docket over the next 12 months include zombie-invasion drama "All of Us Are Dead," "Juvenile Justice," "Remarriage & Desires," "A Model Family," The Sound of Magic," Forecasting Love & Weather; Business Proposal; Thirty Nine; and Twenty Five, Twenty One. The platform will also premiere the previously announced Korean adaptation of hit Spanish series Money Heist. The Korean version, Money Heist: Korea – Joint Economic Area, follows a genius strategist and his talented crew who attempt to pull off an unprecedented heist on the Korean peninsula.

On the film side, new projects this year will include "Seoul Vibe," "Love & Leashes," "Yaksha: Ruthless Operations," and "Carter," among others. Demand for Korean contnet continues to rise, especially following the success of "Squid Games." Netflix has not officially committed to anything at this time, stating in November that a “second season is in discussions but not confirmed yet.”

The streaming giant has invested significantly in the Korean market over the past six years, launching more than 130 titles between 2016 and 2021. But With 25 projects coming down the pipeline this year, 2022 marks Netlix’s biggest Korean slate to date. The economics also make a lot of sense. According to leaked data, Squid Game was made on a budget of US$21.4 million, but it was projected to generate around US$891m in what Netflix calls “impact value,” an internal metric used by the streaming service to measure the economic contribution of a given series. 

We believe this is a slate that showcases more of the inventive and gripping Korean storytelling that the world has come to love. To do that, we will continue to invest in Korea’s creative ecosystem and, together, we will keep on showing the world that ‘made in Korea’ means ‘well-made.’ This year, we look forward to the new conversations that will be sparked by a new wave of stories, as we help Korean content find homes in the hearts and minds of our global audience.” Don Kang VP of content Korea, Netflix