SPI/FilmBox expands its reach in the Nerthalends with Bionic Media

SPI’s FilmBox recently initiated a partnership with Bionic Media in response to the massive fan base growth it has reported in the Netherlands since launching in May of this year. “I am proud that FilmBox is taking this important next step based on the enthusiastic reception from Dutch viewers and television platforms and I am very happy with the collaboration with Bionic,” said Jeroen Bergman General Manager Film1 and FilmBox Netherlands.

The first week of measurement, reflected in the SKO Light reports, which includes the channel as of 14th November, received 210,000 viewers, which rose to 263,000 viewers in February. The channel currently reaches approximately 600,000 households, showing promising expansion and distribution potential. Bionic Media has been representing FilmBox since mid-November.

Bionic Media is a boutique sales house and is the exclusive partner of FilmBox, handling spot sales and content and brand partnerships in the Netherlands. “We are delighted that FilmBox has joined Bionic Media," Jacqueline Heemskerk, Managing Partner Bionic Media said. "It is a nice addition and fits well in our portfolio of high-quality thematic channels with a clear target group.”

FilmBox currently offers its diverse catalog via Canal Digitaal, DELTA, Caiway, Online.nl, Plinq, Trined, Kabelnoord and SKP. Some of its December highlights include Oscar-winning psychological thriller "The Girl with the Dragon Tattoo" from acclaimed director David Fincher. The German drama showcases Lara, about a demanding mother who is not welcome at an important piano concert by her son, where she buys up all the remaining tickets, and the erotic thriller En Affaere (An Affair) from Norway in which a forty-two-year-old gym teacher at her new high school starts a stormy affair with a student who is obsessed with her.