Amagi launches new online FAST marketplace for platforms and content partners

Amagi has announced the launch of its end-to-end FAST marketplace, Amagi CONNECT, to facilitate the discovery, connection, and monetization of digital content. Designed to cater to both content owners and FAST platforms, Amagi CONNECT streamlines the process end-to-end, enabling both sides of the ecosystem to rapidly do business and launch new channels in the fast-paced world of FAST.

Amagi offers a vast catalog of FAST channels that can be accessed by various platforms such as connected TVs, virtual Multichannel Video Programming Distributors (vMVPDs), OTT apps, telcos, and pay-TV providers. These platforms can benefit from the diverse content options and global reach of Amagi's multi-language and multi-genre channels. Through pre-agreed terms, platforms can easily request to connect with a channel and expand their content offerings. Similarly, content partners can pitch their channel to a platform and request a connection. When both parties agree, Amagi promptly creates a new content delivery route.

Amagi CONNECT has become the preferred choice for many FAST platforms, including LG Channels, Plex, TCL, VIDAA Free, Rakuten TV, Xiaomi, Redbox, Canela, Netgem, and more, as they seek to offer their viewers the best content available. More than 150 content partners, such as TIME, Tastemade, eOne, Washington Post, DraftKings, Blue Ant Media, and NEW ID, are leveraging the platform to expand their audience reach and increase their monetization opportunities.

"At Amagi, we recognize the challenges that platforms and content providers face in sourcing and monetizing content. With Amagi CONNECT, we aim to simplify this process by providing a one-stop solution that connects content providers with popular platforms globally. As the fast-evolving FAST ecosystem continues to grow, we are excited to support these players in their journey towards success," said Srinivasan KA, Co-founder & Chief Revenue Officer at Amagi.

Marcos Milanez, Chief Content Officer, Rakuten TV, said: "Amagi CONNECT has become an important driver in our FAST growth, already providing us dozens of channels across all markets. The simple and intuitive marketplace experience has allowed us to tick all the boxes we need to launch channels on our platform quickly and efficiently."

"Expanding our content slate has been quicker and easier than ever with Amagi CONNECT," said Haohong Wang, General Manager, TCL Research America. "The ability to easily connect with new channels on the marketplace and track their delivery and performance has been a huge time saver. It is allowing us to experiment as viewership and engagement on our platform is growing."

Julio Sobral, SVP Channel Distribution, Blue Ant Media, said: "Building great relationships with platforms internationally is a huge part of our growth strategy. With support from Amagi's CONNECT marketplace, we are already seeing opportunities to connect some of our FAST brands with platforms."