Amagi, a company focused on cloud-based SaaS technology for Connected TV (CTV), announced a strategic partnership with Anoki, a trailblazer in AI-powered contextual CTV advertising. This dynamic collaboration is focused on accelerating the growth of contextual advertising for free ad-supported streaming TV (FAST), supercharging an era of AI transforming the CTV industry.
Integrating with Amagi, Anoki's ContextIQ platform generates contextual scene-level metadata on select content served by Amagi using multi-model generative AI that goes much beyond genres and text analysis. This ensures hyper-relevant ad placements—to the right people at the right time, when they are primed and ready to engage. ContextIQ also analyzes and evaluates the suitability of scenes based on brand safety standards, and by focusing on the content, not viewer data, makes it easy to adhere to new and emerging regulatory frameworks around privacy.
"This partnership with Anoki aligns perfectly with our mission to optimize ad delivery and monetization for FAST channels, as well as ensure our customers have access to the latest in technology and AI," said KA Srinivasan, Co-founder and Chief Revenue Officer. "Anoki's advanced, AI-powered ContextIQ is the best in class in contextual advertising and will boost viewer engagement and maximize the monetization potential of FAST. ContextIQ also enhances our recently announced Zero Slate innovation, offering unparalleled efficiency and user experience."
"Our cutting-edge AI assures ads are highly relevant and contextually aligned with the content viewers are watching. ContextIQ upends traditional advertising and ensures maximum viewer engagement, brand safety, and adherence to privacy standards. Partnering with Amagi, an important platform in the FAST ecosystem, allows us to bring our advanced contextual targeting capabilities to a wider audience," said Raghu Kodige, Founder and CEO of Anoki.
By combining Amagi's comprehensive platform for FAST with Anoki's state-of-the-art AI technology for contextual advertising, this partnership aims to bring new possibilities to the CTV advertising landscape. The two companies will work together on AI-powered innovations to create new ad formats, improve viewing experiences, and enhance content monetization in the growing CTV space.