There has been a consistent growth in ad impressions within the global FAST market, with increases of 15% in the third quarter and 28% in the fourth one, Amagi revealed in its latest report.
Through this deal, Actve has deployed Amagi's suite of solutions to create and distribute its FAST channels 24/7 across a wide range of CTV platforms. All five channels go live in November.
Amagi launched its ninth Quarterly Global FAST Report, which confirms that 2023 has been a successful year for the FAST sector. By 2027, OMDIA projects will grow to $12 billion in revenue, and Statista expects it will reach 1.1 billion users.
An initial selection of 14 channels have been rolled out to Virgin Media’s V6, TV 360, and Stream set-top boxes, allowing customers to instantly access an extended range of attractive content monetized through advertising.
FAST is a global phenomenon that is challenging the dominance of SVOD, PVOD, and other video consumption models. The Latin American region is no exception to this upward trend, as data from the Amagi revealed.