The contribution is being made to the emergency COVID-19 fund, Scena Unita, created by a group of Italian artists and celebrities with the support of Amazon Prime Video as the main donor.
Georgia Brown, director of European Amazon Originals for Prime Video
Amazon Prime Video and Amazon Studios have announced a €1 million ($1.18 million) commitment to support the Italian entertainment industry through the COVID-19 pandemic.
The donation is being made to the emergency COVID-19 fund, Scena Unita, created by a group of Italian artists and celebrities — including popstar Fedez, comedian Carlo Verdone, rapper Achille Lauro, actor Sabrina Ferilli, and singer Gianna Nannini — with the support of Amazon Prime Video as the main donor. The fund is open to further donations from other companies.
“The COVID-19 crisis has affected workers in the entertainment industry in Italy and across Europe,” said Georgia Brown, director of European Amazon Originals for Prime Video in a statement. “This is a difficult, challenging time and we are aware of the hardship many people are going through. As we gear up for production restarting on a number of Amazon Original series in Italy and across Europe in the coming months, we’re committed to continuing to support the creative community through this crisis.”
Amazon’s initiative follows a similar relief effort from Netflix towards Italy’s industry, announced in April for the same amount. Amazon Studios’ Italian originals include the local-language version of “Celebrity Hunted” and the documentary “Ferro” about popstar Tiziano Ferro. Amazon Studios has also announced several upcoming scripted series, including “Bang Bang Baby,” a mob drama with a female lead, “Vita da Carlo,” starring the hugely popular Carlo Verdone, and diamonds’ heist skein “Everybody Loves Diamonds.”