Básico stream officially launched ushering in a new chapter of digital entertainment, as the first live-streaming platform dedicated entirely to Latino creatives in the U.S. with two bold, original daily shows that aim to redefine how Hispanic audiences connect, express, and get entertained.
Created by Adrián Santucho, Leo Lavazza and Alejandro Pimentel, Básico is an entirely new format. All programming is produced in Spanish and designed to elevate diverse voices through a stripped-down, raw, and refreshingly authentic storytelling approach. A bold, vibrant space designed to amplify the Latino community's voices, humor, struggles, and brilliance. With a sharp focus on live, unfiltered, and culturally resonant content, Básico speaks directly to a new generation that craves authenticity, representation, and fresh talent leading the conversation. “We’re not just launching another digital channel — we’re building a home where our community can be seen, heard, and celebrated. Live, unfiltered, and unapologetically Latino,” said Adrián Santucho.
Básico premiered two original talk shows, streaming live Monday through Friday on YouTube, Twitch, and Kick. "Lo dije o lo pensé," a fearless and fun morning talk show where Eliane Gallero, Maite Peñoñori, Cata Balzano, and Daniela Nares say everything you were thinking — but didn’t dare post in the family group chat; and "Y llegamos tarde" hosted by Juan de Montreal, with Daniela Di Giacomo and Checho Giménez, this
bold midday show dives into trending topics, taboo takes, and viral moments — because even when we show up late, we bring the heat.
Both shows will be available on demand, with highlights shared daily across TikTok, Instagram, and Facebook, reaching an estimated audience of 37+ million followers.