30 AUG 2024

BBC Player to expand its reach in Poland through a new deal

The company partnered CDA to bring the VOD platform to CDA Premium subscribers.

30 AUG 2024

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BBC Studios and CDA have announced that BBC Studios’ multi-genre VOD service will launch on CDA Premium from September 1. BBC Player will be available to the entire CDA Premium subscriber base, providing them with a wide range of award-winning BBC programming.

BBC Player is the local on-demand destination for BBC content in Poland. CDA Premium subscribers will be able to stream curated content selected solely for the platform, as well as award-winning and critically acclaimed shows from BBC Studios’ linear channel portfolio – BBC Brit, BBC Earth, BBC Lifestyle, BBC First and CBeebies. This follows the successful launch of BBC Player on CANAL+ in June 2022 and online streaming service PLAY NOW and PLAY NOW TV.

CDA Premium subscribers will have access to a range of BBC drama and factual entertainment, as well as world-renowned natural history productions and even children’s programming. In September and October, audiences can look forward to a variety of programmes.

Bartosz Witak, General Manager for CEE at BBC Studios, said: “This deal marks the expansion of our on-demand platform in Poland, allowing even more people to stream BBC Studios’ award-winning content. Complementing our existing suite of linear BBC channels on CDA, I am proud to be providing CDA Premium subscribers access to a selection of dramas and factual shows on the go.”

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