Hughes will be responsible for the sales strategy of unscripted and scripted formats. She will lead the Global Format Sales team and report to Jacob de Boer, EVP of Global Entertainment.
The partnership introduces a collaboration with six new LEGO "Bluey" sets to appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series Bluey.
Sophie will be responsible for sourcing and securing all genres of content from third party suppliers for UKTV’s portfolio of free-to-air and pay channels and free streaming service U, and BBC Studios’ global branded services.
Disney acquires global theatrical film rights with streaming on Disney+. Meanwhile, BBC Studios executes global deal to bring Bluey to Worldwide Cinemas in 2027.