Raia will oversee global consumer products, brand partnerships, retail development, and product innovation across BBC Studios’ portfolio, including “Bluey,” “Doctor Who,” and “BBC Earth.”
The hit animated series is now available in Zulu, Afrikaans, Swahili, and Nigerian Pidgin, enhancing cultural accessibility and audience engagement across key African markets.
Top executives from Amazon, Netflix, Warner Bros. Discovery, BBC Studios, and more will guide NATPE’s long-term strategy, following a successful Budapest edition that drew 750+ delegates from over 65 countries.
The Emmy® Award-winning global phenomenon gears up for a cross-platform expansion, as BBC Studios partners with Nex on an interactive game launching in October 2025 and announces the theatrical release of the first-ever "Bluey" movie in August 2027.
Lee will be the strategic lead for programme acquisition at the BBC, ensuring that BBC iPlayer and Channels have something for everyone and the greatest possible range of quality programming that will deliver value to audiences of all ages.