14 APR 2022

Blue Ant’s Homeful debuts on The Roku Channel in the United States and Canada

The launch of the home design channel, which joins a slate of other FAST Channels managed by the company, including Love Nature, HauntTV, and TotalCrime, is to further expand Blue Ant's global streaming reach, and strengthen its partnership with Roku across North America.


Blue Ant Media has officially launched the free, ad-supported streaming channel, Homeful, on The Roku Channel in the U.S. and Canada.“We’re excited to build on our relationship with the Roku Channel and see a huge opportunity to serve audiences in the free-streaming space with renovation and decor-inspired programming,” says Jamie Schouela, President, Global Channels and Media, Blue Ant Media. “This is a category we’re committed to investing in the long term by working with producers to commission original content for Homeful in the future.”

Homeful features titles that focus on home design, giving audiences a programming lineup stacked with real estate, renovations and transformations. The new launch is intended to strengthen Blue Ant Media’s momentum and expansion into the emerging free streaming space worldwide and existing partnership with The Roku Channel across North America. The Roku Channel now carries Blue Ant Media’s roster of free-streaming channel brands, including Love Nature in the U.S. in both English and Spanish; HauntTV in the U.S. and Canada; in addition to TotalCrime in the U.S., and its sister channel CrimeTime, in Canada.

Homeful joins a catalog of other FAST Channels, including Love Nature, HauntTV, and TotalCrime. The company's slate has expanded into various platforms, including The Roku Channel, Xumo, Samsung TV Plus, VIZIO WatchFree+ and PrendeTV. The launch grants The Roku Channel’s U.S. and Canadian audiences unlimited and free access to Blue Ant Media’s extensive library of original and acquired design and decor-inspired programming. Streamers can find Homeful on The Roku Channel in the “Live TV” section on their Roku® streaming player or Roku TV™ device.

It offers audiences inspiration and feel-good moments with real estate, design and decor projects that help make a house a home, such as "Moving the McGillivrays,"  available on The Roku Channel in the U.S., which features celebrity TV designer Scott McGillivray and his wife Sabrina, as they plan and build their forever home for their young family, while also building a home for a hard-working family in need.

Additional Homeful highlights now available on The Roku Channel across the U.S. and Canada include "Candice Tells All," starring design expert Candice Olson who takes on signature makeovers that showcase new mediums and art forms, "What's For Sale?,"  which follows families on the hunt to purchase their ultimate vacation home, with the help of a realtor Rob Serediuk, "Decks, Docks and Gazebos," which transforms cabin properties and follows host Jason Lake as he takes projects from humble and sometimes decrepit beginnings to stunning completions; and "Sarah's Summer Rental,"  featuring TV design celebrity Sarah Richardson as she revives and transforms a 1950s era family cottage on a remote island location into a profitable rental property.



Related News