CNN has launched CNN Fast, a new free ad-supported streaming television (FAST) channel, set to launch on a global scale. “CNN Fast offers a new and different user experience to the main CNN broadcast channel," Humphrey Black, Head of Distribution Strategy at CNN International Commercial, said. "By working with established CTV platform partners, where we have already seen considerable success for CNN content, we’re now able to connect with more viewers and households via the devices and formats that they already enjoy. This is an exciting approach that gives audiences a new way to experience CNN’s renowned journalism and storytelling.”
CNN Fast has already launched across several European countries, including Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and UK. It will be available in additional countries and platforms in the coming year. on Rakuten TV, and will soon become available on LG Channels from 24 May, followed by Samsung TV Plus in June. The launch of the new channel builds on the work that CNN has done in the Connected TV (CTV) space with Rakuten TV, LG Channels and Samsung TV Plus. The channel’s mix of news and lifestyle content complements the existing ways that people can consume CNN content via digital, linear, audio and social media platforms.
The platform will offer a variety of international stories about major news events, business, entertainment, sport and the environment. The new channel is designed to appeal to younger audiences that prefer shorter form content from the most trusted name in news, offering stories delivered in three-to-six-minute clips that will keep the viewer informed and engaged. The launch will also leverage the network's overall slate of brand partners through new advertising formats and targeting capabilities.
Content for CNN Fast is managed by CNN journalists and curated for the channel using the technology of cloud-based streaming solution provider Amagi. The editorial output is overseen by Meara Erdozain, Senior Vice President of Programming at CNN International. “This is a great opportunity to showcase highlights of some of the best CNN content to a broader audience, offering different genres of stories presented in a fast-paced, short-form style that will appeal to a younger and wider demographic.”
CNN Fast offers a new and different user experience to the main CNN broadcast channel.” Humphrey Black Head of Distribution Strategy, CNN International Commercial