DISNEY HIRES FORMER NETFLIX EXECUTIVE AJAY ARORA FOR ITS STREAMING DIVISION

Disney Streaming Services, The Walt Disney Company’s streaming division, hired Ajay Arora, previously Netflix’s Director of Product Innovation for Growth, as its new SVP of Product, Commerce and Experimentation. He will report to Jerrell Jimerson, EVP of Product and Design for Disney Streaming.

In the new role, Arora will oversee and build out the Disney Streaming’s commerce and experimentation teams in San Francisco, where he will be based, as well as in New York and Los Angeles. His team will support projects for the company’s suite of streaming services: Disney+, Hulu, ESPN+ and Star+.

Arora joins Disney Streaming with more than two decades of experience in product management and engineering. He most recently spent four years at Netflix, before leaving the company last month. While at the streamer, he led the introduction of a new lower-priced subscription tier catering to emerging markets, initially launched in India. Arora also launched a bundled streaming product enabling partnerships with cable and telco operators.

“Ajay brings a wealth of experience to Disney Streaming, and will be intimately involved in every aspect of building out an innovative payments platform to drive global monetization across all our streaming services. He will work in close collaboration with the existing team to continue the great work that’s been done to expand upon our world-class commerce and experimentation capabilities,”  Jimerson said.