When "Squid Game" premiered on Netflix in 2021, it became a global phenomenon—transcending language barriers, shaping cultural conversations, and breaking records to quickly become the world’s biggest TV show. The highly anticipated final season returned exclusively to Netflix on June 27.
Since its debut, "Squid Game" has taken the world by storm. In fact, the first two seasons racked up nearly 600 million views ahead of the launch of Season 3. Season 1 still holds the title as Netflix’s most popular show of all time, while Season 2 shattered multiple records—including the highest number of views for a show in its premiere week—and landed on the Most Popular Non-English TV list in just three days. As a result, Season 2 quickly became Netflix’s third most popular show ever.
Then came Season 3, which made an explosive entrance. In a record-breaking debut, it shot straight to the top of the Netflix Global Top 10 and secured the ninth spot on the Most Popular Non-English TV list with 60.1 million views in its first three days of viewing. Remarkably, it ranked #1 in all 93 countries where Netflix tracks top 10 lists—making it the first show ever to accomplish this feat in its debut week. It also broke the record for most views within the first three days for any Netflix series.
Thanks to the success of Seasons 2 and 3, "Squid Game" is now the only show in Netflix history to make the Most Popular list during its premiere week not once, but twice. The series has continued to captivate audiences and critics alike, with all three seasons earning "Certified Fresh" status on Rotten Tomatoes.
Furthermore, Season 3 has already generated a staggering 4.56 billion impressions across Netflix’s global social channels—marking the highest engagement ever recorded for a Netflix social campaign. Finally, TikTok, the "Red Light, Green Light" clip became Netflix’s top-performing video on the platform, racking up an astounding 128.6 million organic views.
Related News
