Ampere’s survey data shows that in Q3 2021, 27% of UK and US consumers reported watching Korean content ’very often‘ or ’sometimes, ‘compared to just 17% in Q1 2020.
In looking at the bevy of content available to viewers in 2021, “Squid Game” is a clear standout, with nearly 16.5 billion minutes streamed and a massive appeal outside of Korea, Nielsen noted in its latest report.
The company is set to present over 120 titles, mostly Korean titles, including "The Closet," "Exit," "Impetigore," "Parasite," and "Asura," to this year's media networking event.