Digital / Streaming 11 NOV 2019

DISNEY+ LAUNCHES AND THE STREAMING WAR IS OFFICIALLY ON

With a massive library of popular shows and movies from brands like Pixar, Star Wars, Marvel, National Geographic, Fox and more, Disney’s new OTT service is poised to be Netflix’s biggest competitor.

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The wait is finally over and Disney is just about to launch its long-awaited streaming service, marking the beginning of the OTT war. With a massive library of popular shows and movies from brands like Pixar, Star Wars, Marvel and more, Disney+ is poised to be Netflix’s biggest competitor when it officially launches on Tuesday.

Moreover, National Geographic and the recently acquired Fox catalog will all be part of the new streaming service, alongside a new offer of Disney+ Originals. While not every movie or TV show from each of these brands will be available at launch, there will 7,500 TV shows and 500 movies, plenty of hours to entertain the audience from the set-off.

Disney has yet another attractive offer. The company will give subscribers Disney+, Hulu (with ads) and ESPN+ in a bundle for $12.99 per month. That means, for example, that users can get to stream shows from NBC, ABC, Fox, ESPN and everything on Disney+ for the same price as Netflix.

With the entry of Disney+, the streaming war is on. According to Digital TV Research, five global platforms will have a total of 529 million SVOD subscribers by 2025, and Disney+ will be the biggest winner by taking its total to 101 million subscribers. Netflix will increase by 70 million subscribers. Although this will reveal that there is still growth for the most established platform, it will only add 6 million subscribers in the US.

Disney+ launches on November 12 in the United States, Canada and the Netherlands. On November 19, the service will make its debut in New Zealand and Australia, while on March 31, 2020 it will roll-out to the United Kingdom, Germany, France, Italy and Spain. The platform costs $6.99 a month or $69.99 per year.

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