FilmRise premieres "BriannaPlayz" original digital series on Roku in the U.S.

FilmRise will premiere its original streaming series, “BriannaPlayz” exclusively on The Roku Channel in the U.S. The launch marks the first time that the series will be available off of a digital platform, and on a streaming service. FilmRise is expanding its deep and broad catalog of popular digital native content spanning entertainment, lifestyle, gaming, nature, cooking, how-to and more now available for streaming.

The series stitches together the best of the popular online talent and influencer Brianna Arsement taking viewers into the world of Minecraft as she plays pranks on her friends, challenges Preston Arsement to building battles, and much more.

Max Einhorn, SVP of Acquisitions & Co-Productions at FilmRise states, “We identified a great untapped opportunity early on - that highly popular online influencers could increase their audience reach and fanbase by converting their online content into long form episodes for streaming platform audiences. FilmRise has the unique turnkey ability to identify, curate and produce long form content from the digital native space, then monetize and market them on popular free streaming services, such as The Roku Channel, as well as our own far-reaching streaming network with great success.”

“The Roku Channel and FilmRise have a strong history of partnering together to bring standout content to streaming audiences,” says Ashley Hovey, Head of The Roku Channel, AVOD. “We are thrilled to be the exclusive AVOD home of 'BriannaPlayz', as well as the first place that the series will be available on off of digital, extending the reach of this great series to households with an estimated 80 million people reached by The Roku Channel.”

Since August 2020, FilmRise has been at the forefront in producing innovative programming from highly successful online talent. The company is the first to seek out creators of short form digital content that have large and loyal followings on platforms such as YouTube, Instagram, Facebook, Twitter and others to begin producing original, long form episodes to place onto streaming platforms.

FilmRise’s Digital Native division led by Director of Digital Content, Bianca Serafini, has secured deals with top digital talent agencies, producers and programs across such as Night, Brave Wilderness, Above Average and Rooster Teeth and others that collectively deliver over 250 million built in fans to streaming. Currently, the company distributes the following digital native series