Franchise IP dominates Parrot Analytics’ fifth Annual Global Demand Awards

Parrot Analytics announced the winners of the fifth Annual Global Demand Awards, recognizing the world’s most popular TV series and movies during the full year 2022.


Parrot Analytics announced the winners of the fifth Annual Global Demand Awards, recognizing the world’s most popular TV series and movies during the full year 2022. Big ticket franchise genre content dominated the awards this year. “Stranger Things” was crowned the world’s Most In-Demand TV Series, while “Spider-Man: No Way Home” was the world’s Most In-Demand Movie in 2022.

“In our fifth year, Parrot Analytics has expanded the scope of our groundbreaking awards show to recognize the world’s most popular movies and exceptional talent, building on the foundation created over the past half decade of awarding the world’s most in-demand TV series. 2023 is sure to be a challenging year for the industry, so it is more important now than ever before to recognize what kind of content audiences really want to see. In 2022, that was largely familiar name brand titles with years of good will behind them,”  said Brandon Katz, Parrot Analytics Industry Strategist, and Executive Producer of the fifth Annual Global Demand Awards.

“Stranger Things” also won Most In-Demand Drama Series of 2022, bringing its lifetime total of Global Demand Awards up to four. “Stranger Things” was previously recognized as the world’s Most In-Demand Streaming Original in both 2018 and 2019. This is the first time it has won the top TV category, a result of record-breaking global demand following the staggered release of its fourth season in May and July 2022. The show peaked as high as 260x more in-demand than the average show worldwide, by far the highest ever global demand tracked for a streaming original series.

In the highly competitive Superhero TV Series category, Prime Video’s “The Boys” finished on top, with Marvel’s “Moon Knight” and DC’s “The Flash,” “Peacemaker,” and “Superman & Lois” rounding out the top five.

Among the first ever award winners in the movie categories were A24’s breakout hit “Everything Everywhere All At Once,” which was 2022’s Most In-Demand Comedy. Meanwhile, Paramount’s “Top Gun: Maverick” was the year’s Most In-Demand Drama and Most In-Demand Action Movie, and Netflix’s “The Tinder Swindler” won Most In-Demand Documentary. At the same time, Netflix’s star-studded “Don’t Look Up” won the award for Most In-Demand SVOD Exclusive Movie of 2022. Other highlights include HBO’s “House of the Dragon” winning Most In-Demand Series Debut, and the BBC’s “Peaky Blinders” bowing out as the Most In-Demand European Original of 2022 following the release of its sixth and final season.

To see the full list of winners for the fifth Annual Global Demand Awards, click here.


Parrot Analytics also announced the line-up of high-powered guests featured during the fifth Annual Global Demand Awards. For the third year in a row, the awards will be headlined by a virtual festival featuring interviews with the leading executives behind today’s most in-demand global hits.

“Demand Festival: Power Up!” will be held online from Monday, February 6 through Wednesday, February 8, 2023. With a special focus on the next wave of entertainment, including developing hit franchises and navigating changing tides, the Virtual Festival will feature the entertainment executives leading our industry into a new era of creativity.

Brandon Katz interviewed leading executives at the industry’s most well-known and influential brands, including HBO, BBC Studios, Universal, Peacock, NBCUniversal, The CW, Bungie, and Cinedigm. These leaders shared their secret “power-ups” that boosted their strategies in developing the stories that captured global audience attention and helped make magic on our screens.

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