31 OCT 2019

GUSTO WORLDWIDE MEDIA LAUNCHES AD STRATEGY ON IT OTT

The company has engaged Wavefront TV to launch Gusto TV’s connected television advertising platform. Wavefront TV will work with video ad management platform Beachfront to deploy ads across Gusto TV’s growing over-the-top television network.

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Gusto Worldwide Media announced that it has engaged Wavefront TV to launch Gusto TV’s connected television advertising platform. Starting immediately, Wavefront TV will manage Gusto’s OTT growth as it continues to expand its streaming presence in the US. Wavefront TV will work with video ad management platform Beachfront to deploy ads across Gusto TV’s growing over-the-top television network. Gusto TV is available on several major US platforms including Pluto TV, STIRR, Samsung TV Plus, and XUMO.

“Over the last year, we focused our efforts on bringing Gusto TV to American viewers. Now, as we continue to launch on new platforms in the US, we wanted to engage a connected tv team who can navigate our advertising needs,” said Chris Knight, President, and CEO of Gusto Worldwide Media. “Wavefront and Beachfront have world-class teams and some serious hustle. They were a natural fit for us.”

"Gusto is becoming a media powerhouse right now and their reach will only expand as they lean into connected TV," said Scott Portugal, CEO, Wavefront TV. "They are already streaming and providing VOD content to major providers. Their content is fresh, engaging, and unique; their hosts are passionate and personal. Wavefront is thrilled to partner with Gusto to help build a best-in-class advertising monetization platform that will help unlock the true value of their amazing audiences."

"In the Gusto TV team we found a like-minded partner, who's mission was in delivering that familiar TV experience we all know and love across multiple endpoints for their users,’ said Ben Abbatiello, VP, AdvancedTV, Beachfront. “What blew us away was a match in our mutual core belief system around constant innovation and problem-solving."

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