11 JAN 2022

HBO Max names Jason Monteiro General Manager of Southeast Asia

The Singapore-based OTT Senior Media Executive will lead the daily operations of WarnerMedia’s Direct-to-Consumer business, leading content experience, brand, marketing, subscriber management divisions.

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Warner Media recently named Senior Media Executive Jason Monteiro General Manager of streamer HBO Max in Southeast Asia, Hong Kong and Taiwan. “Jason arrives at HBO Max with a proven track record of building and growing subscription services across Asia and other important global markets,” said Johannes Larcher, Head of HBO Max International. “He’s a passionate leader known for building and inspiring high-performing teams, and I’m eager to see his leadership in action as he steps into his new role today.”

Bringing in ample Asia-Pacifician and the Middle Eastern OTT leadership experience to the company, the Senior Media Executive Will be tasked with overseeing the day-today functions of WarnerMedia’s Direct-to-Consumer business, leading content experience, brand, marketing, subscriber management divisions. The expert, based in Singapore, will also help lead and further develop the HBO Go streaming service and laucnhing plans of HBO in the region. He Will also be responsible for gathering a team of cross-functional exectuvies to futehr strengthen the launch.

Monteiro most recently served as the Director of AVOD at Shahid, the leading Arabic content streaming platform and before that, he secured a position as General Manager of Indonesia and Malaysia for iflix, and ran marketing as the company’s Chief Marketing Officer. Most of the roles he has held relating to the industry, he has hadneld various regions worldwide. “I could not be more excited to be joining this amazing organization and in particular to lead the charge for HBO Max,” Monteiro said. “It’s going to be such a thrill to work with the people across WarnerMedia to bring the likes of ‘Game of Thrones,’ ‘Harry Potter,’ DC, Warner Bros., HBO favorites, new Max Originals and many more, to the viewers in Southeast Asia.”

Since launching in 2020, HBO Max has aired across Latin America, Europe, and the Caribbean. Besides Asia, the service is also set to touch down in other European terriroties this year. Warner Bros. Pictures content was recently added to HBO Go under a 45-day exclusive theatrical window deal. The titles included in the deal are “The Suicide Squad,” “Dune” and the upcoming “The Matrix Resurrections,” among many others.

Jason arrives at HBO Max with a proven track record of building and growing subscription services across Asia and other important global markets. He’s a passionate leader known for building and inspiring high-performing teams, and I’m eager to see his leadership in action as he steps into his new role today.” Johannes Larcher Head of HBO Max International