21 APR 2020

HBO MAX TO LAUNCH ON MAY 27 WITH A NEW SLATE OF ORIGINALS

WarnerMedia announced that its highly anticipated streaming platform will officially launch on May 27, and has unveiled its slate of premium Max Originals that will be available to viewers since day one.

21 APR 2020

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WarnerMedia announced that its highly anticipated streaming platform HBO Max will officially launch on May 27, 2020, and has unveiled its slate of premium Max Originals that will be available to viewers since day one.

The slate includes the scripted comedy “Love Life,” starring Anna Kendrick; Sundance 2020 Official Selection feature documentary “On the Record”; underground ballroom dance competition series “Legendary”; “Craftopia,” hosted by YouTube sensation LaurDIY; the all-new “Looney Tunes Cartoons,” from Warner Bros. Animation; and Sesame Workshop’s “The Not Too Late Show with Elmo”.

Starting May 27, HBO Max will offer a direct-to-consumer experience with 10,000 hours of premium content including the entire HBO service, together with beloved franchises, titles past and present from Warner Bros, and a monthly offering of new Max Originals which include scripted and unscripted series, docs, animation for kids and adults, and movies.

“Our number one goal is having extraordinary content for everyone in the family, and the HBO Max programming mix we are so excited to unveil on May 27 will bear that out,” said Robert Greenblatt, Chairman of Warner Media Entertainment and Direct-To-Consumer. “Even in the midst of this unprecedented pandemic, the all-star teams behind every aspect of HBO Max will deliver a platform and a robust slate of content that is varied, of the highest quality, and second to none. I’m knocked out by the breadth and depth of our new offering, from the Max originals, our Warner Bros library and acquisition titles from around the world, and of course the entirety of HBO,”  he added.

“Consumers will quickly see that HBO Max is set apart by a foundation of loved brands built over decades but stitched together with a distinctive voice and product experience,”  commented Kevin Reilly, Chief Content Officer at HBO Max and President of TNT, TBS, and truTV. “Our team has meticulously selected a world class library catalogue and collaborated with top creators across all genres to offer a monthly cadence of original series and movies that we will program and promote for cultural impact,”  he continued.

Lastly, Sarah Aubrey, Head of Original Content at HBO Max, declared: “It is thrilling to be approaching the launch of HBO Max so we can finally share the first wave of content our teams have been developing in partnership with a group of unparalleled creators. The originals slate available at launch represents a diverse range of unique voices emblematic of the quality and scope of our programming still to come”.

Our number one goal is having extraordinary content for everyone in the family” Robert Greenblatt Chairman of Warner Media Entertainment and Direct-To-Consumer