28 APR 2020

HBO MAX WILL BE AVAILABLE ON APPLE DEVICES UPON LAUNCHING

AT&T agreed upon a set of distribution deals for HBO Max with Charter and YouTube TV, and AT&T’s pay-TV services. Warnermedia has set a goal to reach 75 to 90 million global subscribers, 50 million of them in the U.S. by 2025.

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AT&T said that HBO Max will become available on Apple devices when it launches on 27th May. HBO Max will be fully integrated with the Apple TV app on iPhones, iPads, iPod touches, and Apple TV. The app will be fully integrated with the Apple TV app on iPhones, iPads, iPod touches, and Apple TV. “As we prepare for the launch of HBO Max, our focus remains on making it as widely available as possible for customers seeking out this best-in-class streaming experience," said Rich Warren, president of WarnerMedia Distribution. “The availability to HBO Max across Apple devices is a great addition to our distribution offering and will provide seamless access for millions of customers."

AT&T previously announced distribution deals for HBO Max with Charter and YouTube TV, as well as AT&T’s pay-TV services, priced at USD 14.99 per month. Within AT&T, the company can also take full advantage of platforms like DirecTV, U-verse cable and AT&T TV Now. Warnermedia has set a goal to target 75 to 90 million global subscribers, 50 million of them in the U.S. by 2025. Once the app launches, customers will have the ability to access HBO Max on their iPhone, iPad, iPod touch, Apple TV 4K, and Apple TV HD. Those with second and third-generation Apple TV models can stream HBO Max content from their iPhone or iPad to their TV with AirPlay.

Existing HBO NOW customers who are billed through the App Store, as well as HBO subscribers through Apple TV channels can log in and access the HBO Max app at no additional charge. New HBO Max customers can subscribe directly to the app using in-app purchases. HBO Max will also be incorporated into the Apple TV app for subscribers to have viewing ability across all Apple devices, find HBO Max content easily in the Watch Now section and a dedicated HBO Max room, store shows, and movies to “Up Next,” and search for HBO Max series and movies using Siri and universal search. 

HBO Max is the last of several platforms competing in the market, along with Netflix, Disney+, Apple TV+, NBCUniversal’s Peacock and well-funded mobile startup Quibi. Similar to its traditional media peers, the company is balancing its legacy pay-TV distribution relationships with the new horizons of streaming. At launch, HBO Max will offer subscribers over ten thousand hours of content from an extensive 100-year-old library owned by WarnerMedia. As with other video streaming services like Apple TV , libraries fille with shows, including "Friends," The Big Bang Theory," and "Sesame Street" will be augmented by a roster of original programming, which will grow over time. Original shows on the way include new Looney Tunes cartoons, Anna Kendrick's "Love Life," YouTuber LaurDIY's "Craftopia," and the "Not Too Late Show with Elmo."

As we prepare for the launch of HBO Max, our focus remains on making it as widely available as possible for customers seeking out this best-in-class streaming experience. The availability to HBO Max across Apple devices is a great addition to our distribution offering and will provide seamless access for millions of customers.” Rich Warren President of WarnerMedia Distribution.