WarnerMedia announced that HBO Max, the company’s direct-to-consumer streaming product, will be available at launch to Directv Latin America, Sky Brasil and Oi subscribers in Brazil, with more partners expected to come. HBO Max is scheduled to debut in late June 2021 in 39 territories across the region, marking the first launch of the platform outside the United States. Directv Latin America and Sky Brasil are part of Vrio Corp, a leading digital entertainment provider with more than 10 million customers and available in 10 countries. Oi is a major infrastructure company in Brazil and one of the country’s telecom leaders, with a portfolio of over 52 million clients.
On the day of launch, existing users of Directv Latin America, Sky Brasil and Oi with an active HBO subscription will have automatic access, at no additional cost, to HBO Max’s full entertainment portfolio of world-class content that includes the most beloved and fan-favorite programming from WarnerMedia’s international family of brands like HBO, DC and Warner Bros. HBO subscribers will simply be required to authenticate into the HBO Max with their provider – Directv Latin America, SKY Brasil or Oi. There will also be special promotions designed with Directv Go and Oi as well as offers for Oi broadband.
Designed for everyone in the household, HBO Max will provide access to quality content drawn from 100 years of iconic and beloved WarnerMedia programming for people of all ages - ranging from preschoolers with collections from Cartoon Network and Looney Tunes Cartoons, to teens and adults from fan-favorite brands like HBO, Warner Bros, New Line, DC, CNN, TNT, TBS, truTV and Adult Swim. The platform’s content lineup also includes a wide slate of local original titles, under the Max Originals brand, that are exclusive to the platform and will showcase local storytellers and talent bringing their authentic, meaningful voices to our fans. HBO Max users will also be able to enjoy an unrivalled library of critically acclaimed dramas, documentaries, comedies and movies created by the world’s most critically acclaimed storytellers.
“We are thrilled that HBO Max will be available through our long-standing partners DIRECTV Latin America, SKY Brasil and Oi, ensuring that millions of customers will have access to HBO Max right at launch,” said Whit Richardson, President, WarnerMedia Latin America. “This is a tremendous indication of the excellent interest HBO Max is already generating in the region, and of our outstanding reach at launch.”
“As we take HBO Max into Latin America, this distribution momentum signifies how we are making the platform easily accessible for consumers everywhere,” said Luis Duran, General Manager for HBO Max in Latin America. “HBO Max is a platform for everyone, so we celebrate giving consumers the flexibility to enjoy it however, and wherever they want.”
“HBO Max delivers on our commitment to offer best-in-class entertainment and joy to our subscribers at DIRECTV Latin America and SKY Brasil,” said Melissa Arnoldi, Vrio CEO. “As we welcome HBO Max to the region, we are thrilled that our more than 10 million subscribers will be able to access to the exciting and quality content available.”
“Oi is very excited to be able to give its users access to HBO Max’s new streaming platform when it launches in June,” said Roberto Guenzburger, Retail and Business Marketing Director at Oi. “We are always looking for partnerships that bolster our content offering to subscribers and pursuing the best consumer experience in entertainment. We appreciate HBO Max will offer fans of all ages new ways to access an unparalleled content assortment.”