Global e-sports and games streaming industry will be worth $3.5 billion by 2025, rising from $2.1 billion in 2021. This represents a growth of 70% over the next four years, according to a new study from Juniper Research.
The new research, entitled “E-Sports & Games Streaming: Emerging Opportunities & Market Forecasts 2021-2025,” predicts that the market value will be driven by subscription spend to streaming platforms and advertising spend over streams. However, it urges stakeholders to invest in other revenue-generating areas, including broadcasting rights and live event ticket sales, and establish high-value sponsorship deals to maximise the market value of e-sports in the future.
The research also anticipates that there will be over 1 billion e-sports and games viewers by 2025, growing from 800 million viewers by the end of 2021. This represents 1 in 9 of the global population. Whilst it forecasts that the Asia Pacific region will account for over 50% of these viewers by 2025, it identifies Latin America as a key region set for growth over the next four years.
By 2025, the research predicts that there will be over 130 million e-sports and games streaming viewers in the region. In turn, report co-author Saidat Giwa-Osagie remarked: “Successful streaming platforms will be those that can cater for the differences in geographical regions, by including locally popular streamers and games titles into e-sports events”.
According to the study, rising viewership will create greater levels of competition between content streaming platforms, including Twitch and YouTube. In turn, these streaming platform providers must promote their content to new audiences. Aligning e-sports events with other industries, such as entertainment industries, will provide these streaming platforms with opportunities to attract new users.