10 DEC 2024

Japan's Yoshimoto Kogyo launches vertical short drama app FANY :D

The app plans to initially distribute 15 works within about a month of release, focusing on revenge, betrayal, and messy love stories.

10 DEC 2024
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FANY :D

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FANY Corporation, a member of the Yoshimoto Kogyo Group, in collaboration with NTT Docomo Studio & Live Inc. and Minto Inc. have launched the vertical short drama platform FANY :D, with episodes of about 1 to 3 minutes each, where the first few episodes can be viewed for free and then charged for as they are added.

Based on the concept of "a short drama app that liberates human desires," the app plans to initially distribute 15 works within about a month of release, focusing on revenge, betrayal, and messy love stories.

Many comedians and talents related with Yoshimoto Kogyo, such as Hoshida Hidetoshi, Cocorico Tanaka Naoki, Robert Yamamoto Hiroshi, Fruit Punch Murakami Takeshi, Hyokkorihan, Nelsons Wada Manju, Kawaretei Iwakura, and Soitsu Doitsu Ichikawa Sashimi, appear in the initial works. 

Yoshimoto Kogyo plans to utilize the talent and video production capabilities of the Yoshimoto Kogyo Group, and Minto's acumen and abilities in producing short dramas to distribute a wide range of original works (as many as 50 a year) that are fun, incorporate the Yoshimoto Kogyo style, and encourage user comments. They plan to actively develop the IP into webtoons and TV dramas.

In addition, FANY plans to link its 4.7 million member base with various FANY services such as fan communities, crowdfunding, voice applications, etc. FANY plans to take on the challenge of creating new original stories inspired by comedians and to localize them overseas using a new AI technology for translation that understands comedy, which is currently under development at FANY. FANY is also working on the localization of the program overseas.

The companies prefer short dramas, which have been born as a new form of entertainment, to become a source of enjoyment for many people and a new, sustainable economic sphere in which many creators can receive fair compensation.