JetBlue secures content deal with Peacock

Jetblue confirmed plans to make Peacock its exclusive streaming partner beginning Spring 2023.“We’re excited to partner with Peacock, another fun, witty brand born in NYC to help raise the bar on what inflight entertainment can look like and bring in new ways of delighting our customers in the air and on the ground,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “JetBlue has a long history of providing industry leading inflight entertainment and connectivity, and our partnership with Peacock will seamlessly integrate into our TrueBlue program giving customers access to content throughout their travel journey and beyond.”

JetBlue offers free high-speed Fly-Fi on every plane, as well as live television and on-demand entertainment on every seatback. “JetBlue has a long history of providing industry leading inflight entertainment and connectivity, and our partnership with Peacock will seamlessly integrate into our TrueBlue program giving customers access to content throughout their travel journey and beyond.”

As a result of the collaboration, customers can now pick from a selection of Peacock Originals, including breakout hits “Bel-Air,” “Pitch Perfect: Bumper in Berlin,” and upcoming series including Rian Johnson’s “Poker Face” and Malcolm Lee’s “The Best Man: The Final Chapters,” for free from their on-demand seatback screens. In addition, using JetBlue’s free high-speed Fly-Fi®, customers will be able to stream Peacock’s full offerings from their own devices including original series, live sports, movies, fan-favorite shows, and news. The move forms part of JetBlue's multi-screen strategy.

As a further extension of the partnership, Peacock perks will be integrated into the airline’s revamped TrueBlue® loyalty program. TrueBlue members will have access to special offers on Peacock subscriptions, allowing them to earn points for subscribing to the streaming service, and will be gifted a one-year Peacock Premium subscription, included with eligible TrueBlue Mosaic status. The partnership will also offer customers innovative promotions including personalized marketing communications, experiential activations and additional surprise and delight moments.

“As we were working to bring Peacock to viewers at 30,000 feet, JetBlue emerged as the perfect like-minded partner – a brand that puts its customers first, prides itself on innovation and believes that you can do it all and have some fun in the process,” said Annie Luo, EVP, Global Partnerships and Strategic Development, Peacock. “From a partnership perspective, we know the sky is literally the limit as our teams come together and bring our viewers new experiences from departure to arrival in ways that only our two brands can.”