M6+, M6's new AVOD platform, and Pluto TV, Paramount’s FAST service, announced the signing of a strategic commercial and editorial partnership that will scale and expand their free streaming and digital businesses in France. Editorially, this partnership will mutually enrich the streaming platforms M6+, Groupe M6's new platform acclaimed by 26 million unique users, and Pluto TV, the global pioneer of FAST and the first FAST service to be launched in France.
In all ecosystems, M6+ users will find 12 Pluto TV content channels, with nearly 3,000 hours of content from the platform's iconic franchises such as “Just Tattoo Of Us,” “Alerte à Malibu”, ”Yu-Gi-Oh!”, “Blue Bloods,” “Olive et Tom,” “MTV Classics” as well as channels dedicated to movies, series, and animations. Moreover, Pluto TV users will benefit from emblematic brands from the French audiovisual landscape, with6 M6 content channels , representing 2,000 hours of content, including references such as “Zone Interdite”, “Turbo”, “Les reines du shopping” and “Les Marseillais.”
In addition, as part of the deal, M6 will become Pluto TV's advertising partner, allowing M6 Publicité to sell the entire Pluto TV inventory in France as part of its portfolio and Pluto TV content accessible on M6+. Paramount Advertising in France will also sell the Pluto TV inventory in the market alongside the M6 advertising team.
"The free ad-supported streaming industry is thriving internationally. As a leader in this space, we understand the value of partnering with key local entities, especially in competitive markets like France. Building on our successful collaborations across multiple markets, we are now expanding our FAST business with M6," said Olivier Jollet, Executive Vice President and International General Manager at Pluto TV. "M6 stands out as an ideal partner, offering a powerful platform, beloved content, a large consumer base, and strong expertise in ad sales. By combining their strong presence in France with our FAST capabilities, we aim to create a dynamic and innovative model for the industry and consumers in France, as well as a blueprint for other markets."
“As a pioneer in digital television in France, Groupe M6 is accelerating its transformation with the ambitious M6+ plan, in response to the growing digital consumption of our content. Launched successfully in May 2024 with a catalog from the Group’s iconic brands, our AVOD platform is also a prime destination for top global audiovisual franchises. We’re thrilled about our ambitious partnership with Pluto TV, which allows us to offer even more must-see content to our users. With the significant growth of free ad-supported television, we see this partnership as a chance to align with a key player and hope it will strengthen over time. Commercially, this partnership boosts M6 Publicité’s position in the French market, providing advertisers with even more attractive and complementary solutions.” Henri de Fontaines - Member of Groupe M6 Executive Board in charge of strategy, streaming and distribution.
Following the partnerships already signed with Konbini and Hayu (NBC Universal), this agreement reinforces the M6+ platform's role as an aggregator of the best digital video content, successfully launched in May 2024. More broadly, it represents a new stage in Groupe M6's digitalization plan.
After transformational partnerships with Corus in Canada and Viaplay in the Nordics, Pluto TV continues to innovate, enriching content for fans and creating new opportunities for clients. This new partnership in France highlights Pluto TV’s success across international markets.
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