Three months after launching Telemundo Streaming Studios to address the growing demand of Latino streaming audiences, NBCUniversal Telemundo Enterprises announced the creation of the NBCUniversal Telemundo Hispanic Streaming division, Forbes reported. The company said the goal of the new business division is "to super charge the growth of Latinos on Peacock and across all Telemundo and NBCUniversal streaming platforms".
“The NBCUniversal Telemundo Hispanic Streaming division immediately unifies and amplifies our unmatched resources and reach to our audience across the company, accelerating our presence on Peacock and the entire NBCU streaming portfolio,” commented Beau Ferrari, Chairman of NBCUniversal Telemundo Enterprises.
The new initiative aims to expand efforts to reach and connect with viewers who the company calls "200%ers" - Latinos who are 100% Latino and 100% American. The Hispanic Streaming division will develop, program and improve content offerings on Peacock as a way to attract more Latino viewers to the service.
Effective immediately, the new division will be responsible for developing a content slate with more than 50 projects, the first of which will arrive next year. Telemundo’s Romina Rosado has been promoted to EVP and GM of Hispanic Streaming, and will lead the new business unit, reporting to Ferrari.
“Today, one in four Americans under the age of 35 is Hispanic, and they are voracious content consumers across languages and across platforms. NBCUniversal, powered by Telemundo, is the only media company that can connect at scale on every screen with these ‘200%ers’. I look forward to partnering with Peacock and creators across the industry to tell stories that connect with and represent this dynamic and vibrant community,” Rosado said.