27 JUL 2021

NETFLIX LAUNCHES CONTENT AND MUSIC PRODUCTION TEAM IN THE ASIAN PACIFIC REGION

The platform expanded its production reach to support to Indian creatives and garner local film and musical talent. It plans to continue pushing out content in India, Hindi, Tamil, Telugu, and Malayalam, among others, while also offering training workshops for music supervisors and music editors.

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Netflix will further expand its content and music creation in the Asian Pacific region by launching its music creative and production team in Mumbai. “Music is a powerful universal language," the streamer said. "At Netflix, we believe that music is critical to building an emotional, intrinsic connection to a story no matter where that story comes from."

The platform intends to support creators and producers in creating an instantly recognizable sonic brand for titles, such as the theme song to "Sacred Games," and expand the reach for Tamil blockbuster film "Jagame Thandhiram" through soundtracks and music promotions. As the platform grows, it will continue pushing out content native to India, Hindi, Tamil, Telugu, and Malayalam.

The Music Creative and Production team will also partner with organizations across the country on bespoke programs and various initiatives, including workshops for training music supervisors and music editors. To develop the next generation of music supervisors and specialists, the team will build a more inclusive talent group of individuals from underrepresented groups.

To execute the team's launch, the team will partner with composers, producers, labels, publishers, and artist management teams to bring unique to its series and films and viewers worldwide. “I am excited to lead this new Music Creative and Production team in India,” the streamer's site noted.“Bringing viewers closer to the stories we tell through the magical combination of sight and sound is very inspiring. I can’t wait to get started.”

Music is a powerful universal language. At Netflix, we believe that music is critical to building an emotional, intrinsic connection to a story no matter where that story comes from.” Netflix

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