Netflix has secured the exclusive US rights to the FIFA Women’s World Cup for 2027 and 2031, marking the first time the tournament will appear on a streaming service. The 2027 tourney, which runs from June 24 to July 25, will feature 32 teams from across the globe, competing in 12 cities throughout Brazil, the host country. The 2031 location will be announced at a later date.
Studio shows and top-tier talent will supplement coverage with commentary and entertainment. And in the lead-up to the tournament, Netflix will produce exclusive documentary programming spotlighting the top players, their journeys, and the explosion of the sport around the globe. Nowhere was that more on display than in 2023, when Spain bested England by a score of 1-0 to win its first title ever.
FIFA Women’s World Cup is just the latest in Netflix’s slate of premium live programming that spans entertainment (the SAG Awards will return to Netflix on February 23), comedy ("GROAT: The Greatest Roast of All Time: Tom Brady") and sports. Last month, 108 million people tuned in to see Jake Paul battle Mike Tyson, making it the most-streamed sporting event ever. And the co-headlining event, Katie Taylor vs. Amanda Serrano punched its way to the No. 1 most-watched professional women’s sports event in US history with 74 million live global viewers. Up next, a double-header of NFL Christmas Day games, featuring the Chiefs vs. the Steelers and the Ravens vs. the Texans, as well as the Netflix debut of WWE Raw on January 6.
“Our record-breaking success with Amanda Serrano vs. Katie Taylor demonstrated the massive appetite for women’s sports and live programming,” said Netflix Chief Content Officer Bela Bajaria. “I’ve seen the fandom for the FIFA Women’s World Cup grow tremendously — from the electric atmosphere in France in 2019, and most recently, the incredible energy across Australia and New Zealand in 2023. Bringing this iconic tournament to Netflix is not just about streaming matches — it’s about celebrating the players, the culture, and the passion driving the global rise of women’s sports.”
“This is a landmark moment for sports media rights,” added FIFA President Gianni Infantino. “As a marquee brand and FIFA’s new long-term partner, Netflix has shown a very strong level of commitment to growing women’s football. This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game. FIFA and Netflix partnering together makes this a truly historic day for broadcasting and for women’s football. Besides broadcasting the tournaments themselves, Netflix will play a key role in terms of bringing the fascination of women’s football to a multimillion audience in the lead-up to both final tournaments, thereby enabling us to further increase their appeal.”
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