Netflix continues to expand into immersive experiences for its fans of hit series like “Stranger Things,” “Outer Banks,” “Bridgerton” and more. Now, Mastercard is partnering with Netflix to offer exclusive benefits, such as presale tickets and more, at some of Netflix’s immersive in-person events and experiences in 2025.
“Our shows and films have incredible fanbases, and when our audiences fall in love with a story, they don’t just want to watch it, they want to live it,” said Marian Lee, Netflix’s Chief Marketing Officer. “With a restaurant, a Broadway show, and Netflix Houses opening throughout 2025, we can’t wait to welcome fans and Mastercard cardholders from all over the world to experience Netflix in person.”
Mastercard will be the preferred payments partner for Netflix Bites, “Stranger Things: The First Shadow,” and Netflix House, all opening in 2025.
“We understand that spending is no longer transactional — it’s transformational,” added Raja Rajamannar, Mastercard’s chief marketing and communications officer. “People are choosing to invest in experiences that bring personal fulfillment and lasting memories. We’re excited to bring cardholders closer to their growing passion for entertainment through this partnership with Netflix, offering them exclusive access to unique and immersive experiences.”
Netflix’s second pop-up of Netflix Bites is where fans and foodies alike will be invited to a one-of-a-kind restaurant experience offering guests a savory journey that combines inspiration from Netflix titles with MGM Grand’s expertise in hospitality and immersive entertainment. On Broadway, “Stranger Things” fans can secure tickets for the award-winning show “Stranger Things: The First Shadow,” a 1950s-set prequel to the hit series.
Netflix House is an experiential entertainment venue that will bring some of Netflix’s titles to life, creating a venue for fans to explore their favorite Netflix stories and characters beyond the screen year-round. The first two locations will open at King of Prussia in Pennsylvania and Galleria Dallas in 2025. Mastercard will be the official cornerstone partner and preferred payment partner for both locations.
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