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marian-lee stories on Señal News

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Netflix showcased franchise firepower and global fan strategy at Tudum 2025 2 JUN 2025

Launches

Netflix showcased franchise firepower and global fan strategy at Tudum 2025

The sold-out celebration at Los Angeles’ Kia Forum delivered exclusive reveals for top IPs like "Stranger Things" and "Knives Out," with live musical performances from Lady Gaga and Hanumankind and the first-ever live Tudum stream directly on Netflix.
Netflix and Mastercard partner on 2025 Netflix experiences 10 DEC 2024

Deals

Netflix and Mastercard partner on 2025 Netflix experiences

Mastercard will be the preferred payments partner for Netflix Bites, “Stranger Things: The First Shadow,” and Netflix House, all opening in 2025.
Netflix estructura su plataforma adtech para la compra y medición de medios 5 JUN 2024

Streaming

Netflix estructura su plataforma adtech para la compra y medición de medios

Con socios y tecnología propia, se propone elevar la calidad, personalización e innovación de los anuncios en la plataforma. El anuncio fue realizado durante su primer upfront presencial, celebrado en Nueva York.
Netflix forms a strategic alliance with General Motors 6 FEB 2023

Streaming

Netflix forms a strategic alliance with General Motors

Netflix joined forces with General Motors in a strategic alliance which aims to amplify the presence of electric vehicles in its shows and films.