Netflix joined forces with General Motors in a strategic alliance which aims to amplify the presence of electric vehicles (EV) in its shows and films. Intending to lead an all-electric future alongside GM, the streamer will increase the presence of EVs in its original content, where relevant, while also taking steps to enable more sustainable productions.
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV. Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for our world as we bring everybody in on EVs,” said Deborah Wahl, Global Chief Marketing Officer at General Motors.
As a result of the partnership, Netflix is supporting and educating creators, helping them to better understand how EVs can complement and enhance their stories. Over the course of the next year, inspired by this partnership, GM EVs will be seen in select Netflix shows and films, including “Love is Blind,” “Queer Eye” and “Unstable,” which will feature the Chevrolet Bolt EUV, GMC Hummer EV Pickup and Cadillac LYRIQ, respectively.
“At Netflix, we create shows and films that can influence culture and spark meaningful conversations. From the TikTok dance trends inspired by ‘Wednesday’ to thoughtful discussions about climate change with ‘Don’t Look Up,’ we know that entertainment can drive fandom and inspire connections. GM is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films," commented Marian Lee, Chief Marketing Officer at Netflix.
In addition to Netflix’s commitment to increase the presence of EVs on screen, the streaming service is also taking action to become more sustainable behind the camera within its productions by optimizing energy use, then electrifying it, and decarbonizing the rest.
As part of the rollout for this strategic alliance, a commercial that presents both companies’ commitment to a more sustainable future will air during the Super Bowl on February 12. Fans will see Will Ferrell enter the world of some of the biggest Netflix shows and films including “Army of the Dead,” “Squid Game,” and more. The creative showcases how EVs will show up on screen while highlighting the wide range of vehicles GM plans to offer.
General Motors is a cultural leader in the auto industry and we are proud to partner with them in their efforts by amplifying the presence of electric vehicles in our shows and films.” Marian Lee Chief Marketing Officer at Netflix