Netflix staged its largest fan event to date with 'Tudum 2025: The Live Event,' which took over the sold-out Kia Forum in Los Angeles on May 31. Thousands of in-person attendees and viewers from around the world tuned in to the streamer’s first-ever fully live Tudum broadcast, streamed exclusively on Netflix. The event showcased global fandom and content reveals tied to some of the platform’s most iconic franchises and upcoming releases. Hosted by Sofia Carson, the two-hour show included major announcements, surprise appearances, and live performances from Lady Gaga and Indian hip-hop artist Hanumankind.
Netflix Chief Marketing Officer Marian Lee highlighted the strategic intent behind the event, stating: “Tudum 2025 was a sold-out celebration of everything that makes Netflix the ultimate entertainment destination — bold storytelling, global fandom, and unforgettable moments!” She added that the live format allowed global members to participate in real time, enhancing the sense of community around Netflix’s IP.
Key reveals included the trailer debut for the final season of "Stranger Things," which will roll out in three parts on November 26, December 25, and December 31. Netflix also premiered the first six minutes of "Wednesday" Season 2 and announced that Lady Gaga will join the cast as Rosaline Rotwood, a mysterious Nevermore teacher. Fans were given the official teaser for "Frankenstein," first looks at Tony Tony Chopper in "One Piece," and the official trailers for Adam Sandler’s "Happy Gilmore 2" and the upcoming "Wake Up Dead Man: A Knives Out Mystery," which is slated to premiere globally on December 12.
Tudum has evolved since its 2020 debut in São Paulo, Brazil, where it drew over 50,000 attendees over four days. This year marks a new phase for the franchise with an expanded global format and seamless integration into Netflix’s platform, enabling simultaneous access for subscribers worldwide.
Positioned at the intersection of marketing, culture, and fan engagement, Tudum 2025 underscores Netflix’s commitment to leveraging its global scale to drive franchise momentum. As anticipation builds for the release dates revealed at the event, Netflix’s fandom-focused strategy continues to differentiate it in an increasingly competitive streaming landscape.
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