The National Football League will be renewing and expanding its streaming partnership with Amazon. “Thursday Night Football” will become available on Amazon Prime Video and Twitch to more than 150 million paid Prime members worldwide, in more than 200 countries and territories. Amazon Prime Video and Twitch have secured rights to exclusively stream one additional regular-season NFL game in 2020 worldwide. “Extending this partnership around Thursday Night Football continues our critical mission of delivering NFL games to as many fans in as many ways as possible both in the United States and around the world,” said Brian Rolapp, Chief Media and Business Officer for the NFL.
In 2019, "Thursday Night Football" reached an average of 15.4 million viewers, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Prime Video, Twitch, and Verizon Media mobile properties. The figure reflects an increase of 4%more than the 2018 Thursday Night Football season average, which was 14.9 million. Digital streaming on Prime Video, Twitch, NFL digital, FOX Sports digital, and Verizon Media mobile properties in 2019 surpassed an average minute audience of over 1.0 million, up 43% from the previous year, which was 729,000.
“Thursday Night Football” on Prime Video and Twitch will provide viewers with interactive features such as X-Ray and Next Gen Stats, which bring fans closer to the game. The features are powered by AWS. On Prime Video, members can choose to watch the FOX broadcast or the FOX Deportes Spanish language coverage from multiple alternative audio options exclusive to Prime Video. Amazon and the NFL will continue to collaborate on additional NFL content and enhanced fan viewing experiences around “Thursday Night Football.” Both platforms will stream on supported services, including mobile phones, tablets, and PCs.
The NFL and Amazon first partnered to distribute “Thursday Night Football” during the 2017 season. This multi-year renewal also features the Emmy-winning Amazon Original “All or Nothing.” Season five of the sports documentary series, produced by NFL Films, premiered on Friday, 7 February, and “All or Nothing: The Philadelphia Eagles” is now available only on Prime Video. The NFL has also utilized Amazon Web Services as its official cloud and machine learning provider for the Next Gen Stats platform since 2017, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. The NFL releases 42 of television's 50 most-watched programs of the calendar year in 2019. “Thursday Night Football” is a top-five show in all of television and the number two show in primetime.