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The company suggest that embracing YouTube influencers as part of cinema marketing strategies could be key to revitalizing the industry.

Ampere's recent analysis shows that personalized recommendations now drive 26% of global viewing decisions, beating word-of-mouth at 23%. Among 25–34-year-olds and parents of young children, that figure jumps to 30% and 31%, respectively.

This agreement brings "Guardian: The Lonely and Great God", "Lovely Runner", "Hotel Del Luna", and "What’s Wrong with Secretary Kim" to ice, the airline’s inflight entertainment system.

MIP London resulted in numerous contract renewals and new agreements with several leading European broadcasters, further strengthening its global footprint and expanding its influence in the entertainment industry.

The global film and television industry showed a moderate recovery in February, with EMEA leading growth due to tax incentives and rising Arabic content demand, APAC stabilizing with a 4% production increase, and the Americas maintaining steady output. Streaming giants like Netflix continued to shape market trends, investing in localized content and expanding their global influence.