Paramount Global has entered a partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, "Top Gun: Maverick." The title will become accessible beginning 4th May at 3:30 PM PST / 6:30 PM EST, via Paramount’s branded channels around the world."This livestream event is such a powerful and innovative use of Paramount's global reach across their network of YouTube channels," said Fede Goldenberg, Global Head of TV & Movie AVOD Partnerships, YouTube. "We're proud to partner with such an iconic brand on an experience that will delight fans around the world through exclusive access to the Top Gun: Maverick red carpet."
Produced by MTV News and Velocity, the title will help Paramount will strengthen its global YouTube footprint across its expansive portfolio of consumer brands to distribute the event in real-time to millions of subscribers of MTV, Comedy Central, BET, and additional Paramount brand channels. The event will utilize YouTube’s new Live Redirect feature and direct global audiences from nearly 150 Paramount branded YouTube channels to the livestream.
The partnership includes several YouTube creators, such as Ian Boggs, who plans to attend the event’s red-carpet celebration in person and offer subscribers exclusive behind-the-scenes moments. Regional channel managers across the globe will be interacting live with fans from the MTV YouTube channels in their native languages, to give fans a more engaging and inclusive global experience. The livestream will be promoted on Google TV carousel, and there will be an exclusive screening for creators later in May.
“Through our partnership with YouTube, for the first-time Paramount will fully capture the collective power of our global YouTube channels from our brands. The Top Gun franchise has a truly global reach and is loved by fans around the world, and through the livestream of Top Gun: Maverick’s premiere event, we’ll connect with audiences worldwide in an inclusive and engaging way,” said Lee Sears, Executive Vice President and Head of Velocity International, and General Manager of International Events, Digital, Ad sales & Integrated Marketing, Paramount Global.
The title brings in MTV News correspondents Josh Horowitz, Dometi Pongo, and Simone Boyce, tasked with hosting the livestream and providing fans at home with the opportunity to view real-time, exclusive content and red-carpet moments from the film’s San Diego premiere event on May 4th. Cast members and creative talent who will be in attendance include Tom Cruise, Miles Teller, Jennifer Connelly, Jon Hamm, Glen Powell, Lewis Pullman, Joe Kosinski (Director), and Jerry Bruckheimer (Producer), and more.
This livestream event is such a powerful and innovative use of Paramount's global reach across their network of YouTube channels. We're proud to partner with such an iconic brand on an experience that will delight fans around the world through exclusive access to the Top Gun: Maverick red carpet.” Fede Goldenberg Global Head of TV & Movie AVOD Partnerships, YouTube