Prime Video achieves global success with its non-English originals

Prime Video has achieved record-breaking international success for two of its most recent international Original title launches, with feature films “My Fault” (Culpa Mía, Spain) and “Medellin” (Medellín, France) becoming the biggest travelling non-English language local Original titles in Prime Video’s history.

The movies, which launched in the last two weeks in 240 countries and territories around the world simultaneously – have set a new bar for Prime Video streams of non-English language content, hot on the heels of the global success of Prime Video’s Argentinian original movie “Argentina 1985,” which earlier this year was an Academy Award Best International Film Nominee and Golden Globe Award Best International Film Winner.

Following its worldwide release on June 8, Spanish local Original “My Fault” has become the biggest travelling non-English language movie launch in Prime Video history. The film, based on Mercedes Ron's best-selling “Culpables” book trilogy, was the number one movie worldwide on Prime Video during its opening weekend, and since launch has ranked in the top 10 most watched titles in over 190 countries, including United States, UK, Australia, India, Argentina, and France.

Meanwhile, “Medellin,” which follows a young YouTuber fascinated by Pablo Escobar, launched on June 2 and is the second biggest launch of a non-English language movie ever watched in more than 170 countries internationally including UK, United States, Spain, Mexico, Germany, and Italy. Both “My Fault” and “Medellin” have more than 75% of their viewing coming from outside their country of origin.

“It has been a landmark year for non-English language films and series on Prime Video and it is hugely exciting to see titles from eight different countries in our top ten from the last twelve months. It is clear from the success of ‘My Fault’ and ‘Medellin’ that our customers across the world are embracing local stories, made by the best local storytellers and talent. Prime has over 200 million subscribers, with Prime Video available in more than 240 countries and territories around the world – a truly global and hugely diverse audience, and it is fantastic to see our customers responding to great storytelling made by brilliant talent from all around the world,”  said James Farrell, VP of Local Originals at Prime Video & Amazon Studios.