SkyShowtime and Paramount Advertising International announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of its markets. Through this partnership, SkyShowtime and Paramount’s global ad sales business will provide the world’s leading advertisers with unified access to premium advertising in 20+ European markets.
SkyShowtime’s new standard with ads plan will be available beginning April 23, making SkyShowtime the first major streaming service to simultaneously launch an ad-supported plan across all of its markets. With the launch of this plan, SkyShowtime will offer consumers two experiences with and without advertising—at two price points. By bringing both plans, options, and flexibility to all of its customers, SkyShowtime will continue to deliver premium content while also leading on consumer choice and value.
The standard with ads plan will be a premium experience, with an average of four to five minutes of ads per hour streamed. The plan will be introduced across all of SkyShowtime’s 20+ markets including Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.
SkyShowtime Chief Executive Officer, Monty Sarhan, said: “From the start, SkyShowtime has been about delivering value and the promise of great entertainment at a great price. The launch of our ad-supported plan is the next step in evolving our service, coming at a time when people are looking for more choice and flexibility. We are excited to be the first streaming service to offer consumers across all of our markets an ad-supported option.”
SkyShowtime Chief Business Officer, Hristina Georgieva, mentioned: “We are thrilled to partner with Paramount on this exclusive deal, ahead of our new ad-supported plan launch. In addition to giving our members choice, we are adding a new source of revenue across all of our markets.”
Paramount's President of International Markets Ad Sales, Lee Sears, added: "By leveraging our deep relationships with some of the world's leading marketers, incredible product offerings and innovative technology, Paramount Advertising is the perfect partner for SkyShowtime. We will enhance our value to our partners by enabling advertisers to buy across SkyShowtime's global franchises, series and films alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way.”
Both of SkyShowtime’s plans feature all of the same blockbuster movies, new and exclusive series, and local original programming, including: “A Gentleman in Moscow”, “Apples Never Fall”, “Bargain”, “HALO” (S2), “Knuckles”, “Kos” (“Scarborn”), “Mayor of Kingstown” (S3), “Mission: Impossible - Dead Reckoning”, “Oppenheimer”, “PAW Patrol: The Mighty Movie”, ”Star Trek: Discovery” (S1-5), “The Envoys” (“Los Enviados”) (S2), “The Family Stallone” (S2), “The Tattooist of Auschwitz”, “Trolls Band Together” and “Veronika”.