SPI/FilmBox and Canal+ Group recently launched SPI’s gaming and esports channel Gametoon to Ethiopia. The content is now available on channel 71 in the DESTA package.
“We are delighted to build on our existing carriage of FightBox with Gametoon and the full portfolio of FilmBox brands including the launch in the market of FilmBox Action and FilmBox Family. Following their popularity in other countries and following local demand, we wanted to offer the same rich bouquet in Africa,” MD Western Europe & Africa at SPI International, Georgina Twiss, said. “The SPI/FilmBox portfolio of channels, now enriched also by Gametoon and available via CANAL+ offers in Ethiopia, will entertain and engage audiences of all ages and tastes,” added Twiss.
The move follows a similar launch of FilmBox Africa and the new additions to the FilmBox group, FilmBox Action and FilmBox Family with the operator, earlier in the year. Gametoon is created by true gaming and esports enthusiasts and features highlights of popular games, entertainment content from gaming youtubers and video game tournaments with million-dollar prize pools, among other prices.
FilmBox Africa and FilmBox Family are available in the Desta package on channel 54 and 55, respectively, while FilmBox Action is accessible in the Feshta package on channel 62 via “CANAL+ ETHIOPIA”, a dedicated offer distributed in Ethiopia. SPI’s MMA sports channel FightBox is also available in the Desta package. “We are very pleased to pursue the partnership with our new family member SPI with the launch of the FilmBox movies portfolio as well as Gametoon. Those channels will appeal to our Ethiopian viewers and strengthen our offer," Alexandre Gruner, SVP Channels Acquisitions and Partnerships for CANAL+ International, said.