Streaming Service NOW launches on Android TV OS

Streaming service NOW will now be accessible on Google TV devices, including Chromecast with Google TV and eight of the UK’s biggest smart TV brands as it expands across Android TV OS devices. “With a wealth of incredible home entertainment devices out there, we’re thrilled to be making it easier than ever to get NOW’s app and start streaming," NOW’s MD Marina Storti said. "Whether you want to watch latest Premier League derby, binge on House of the Dragon or distract the whole family with blockbusters like Sing 2, NOW and our flexible contract free memberships are just a download away.”

The launch will make the NOW app available on the latest models of Google TV devices, including Chromecast with Google TV, and other Android TV OS devices like NVidia Shield, sitting alongside existing streaming stick line-up of Amazon Fire TV, Apple TV and Roku.

The NOW app will be made available on Google TVs and other Android TV OS devices from several brands, such as Sharp, Phillips, Panasonic, Bush, Hitachi, Toshiba and JVC. Users can simply download the app from the Google Play Store, add their memberships and start streaming.

Over the last two years the NOW app has expanded availability across various devices, including Sony, Apple TV, Roku, Amazon, Samsung, PlayStation and Xbox. Google TV is the name of this device’s software experience and a trademark of Google LLC. Google, Android TV, Google Play, and other marks are trademarks of Google LLC.