28 OCT 2020

T-MOBILE TO OFFER STREAMING PAY-TV BUNDLES IN THE US

The service, priced from a USD 40 to USD 60 dollar range, will become accessible to T-Mobile wireless customers on 1st November and in 2021 for T-Mobile prepaid customers and non-subscribers.

28 OCT 2020

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T-Mobile announced the addition of straming service to the market, TVision service with live news, entertainment, and sports channels, starting at USD 10 a month. The service will offer three branches of service, live news, entertainment, and sports channels. The new app will become available in the US for T-Mobile wireless customers starting 1st November,  on 13th November for legacy Sprint customers, and in 2021 for T-Mobile prepaid customers and non-subscribers.

The three tiers cost monthly fees for USD 40, USD 50, and USD 60, depending on the number of sports channels. The USD 40 subscription, for example, features approximately 30 channels including ABC, NBC, Fox, CNN, Fox News, ESPN, and Fox Sports Networks. With this launch, the company intends to provide a simpler and more cost effective plan for consumers who don't want to engage in cable services. The offer includes channels like AMC, Discovery, and Viacom, and allows viewers to acquire other services such as Starz, Showtime, and Epix.

Services offering more traditional cable TV-like bundles include Sling TV, FuboTV, YouTube TV reflected the increase of the cord-cutting trend. However, customer growth has dropped for many of these services as prices rose and they added more channels. YouTube TV, for example, launched in 2017 at USD 35, raised its price to USD 50 last year and then again to USD 65 in June as it added new channels and lost others, like Sony Playstation Vue, for example.

The TVision app is currently available on the App Store and Google Play for phones and tablets, as well as third-party TV platforms such as Apple TV and Google TV. T-Mobile is also introducing its HDMI device and remote for USD 50, called TVision Hub, that works much like a Google Chromecast or Amazon Firestick to let you play video from a variety of streaming apps. 

 T-Mobile acquired Sprint in a roughly USD 30 billion deal that closed in April after a lengthy regulatory review, creating a wireless giant that rivals AT&T and Verizon in size. The network previously released a traditional version of TVision in 2019, one that required broadband and a set-top box to get 150-plus channels for USD 90 a month, offered only in large urban cities. When it launched, T-Mobile announced that the purpose of it was to offer the service nationwide over the Internet via apps and third party TV platforms.