TF1+ reached 35 million streamers in March, after its launch

TF1 Group has revealed its Q1 2024 results highlighting the strong kick-off of its streaming platform TF1+, launched on 8 January 2024. The streaming service got off to a very good start, due to its “distinctive attributes: strong brand awareness, accessibility, visibility, attractive content and a user-friendly interface,” said from the company.

TF1+ is a leader in terms of reach with 33 million streamers per month on average in the first quarter and 35 million in March, a new record, compared with 28 million streamers per month for MYTF1 in 2023. In the first quarter of 2024, the platform recorded 285 million streamed hours (up 13% year on year) according to Médiamétrie, which includes environments where TF1+ is not yet distributed. On the environments where the new platform is accessible, consumption increased significantly, up 79%3.

Regarding the channel of the Group, TF1 stands well ahead in the sector and broke several records during the first quarter. In the W<50PDM target, its audience share was 23.5%, up 0.9 points, further widening the gap with its main competitor (10.6 points). Among individuals aged 25-49, its audience share was 21.0%, up 1.3 points (8.6 points more than its nearest competitor). The TF1 channel recorded 29 of the 30 highest ratings in the first quarter of 2024 in the W<50PDM target and 28 of the 30 highest ratings in the individuals aged 25-49 target, due in particular to the return of its major unscripted franchise, such as "Koh-Lanta", "Star Academy" and "Danse avec les Stars" and new dramas like "Le Nounou".

At Newen Studios, revenue was similar to the first-quarter 2023 figure at €58.8 million (down 3.0%). The first quarter was marked by the launch of "Plus belle la vie", encore plus belle for TF1 as well as the delivery of "The Cuckoo" for Channel 5 and continued positive momentum in cinema with the film" Chasse Gardée", released in theatres in late 2023 and distributed by TF1 Studios (1.9 million tickets sold). Newen Studios’ current operating profit from activities totalled €0.7 million, up year on year.

In general, The TF1 group’s consolidated revenue totalled €511.9 million in the first quarter of 2024, a year on year increase of 6.7%, driven by growth in advertising revenue (up 6.6% compared with the same period in 2023). "The Group’s ambition is to establish itself as the go-to free-to-air destination on the TV screen for news and family entertainment in French-speaking markets," said from the company.