18 DEC 2024

Tubi bets for Liga MX and Liga MX Femenil in Mexico and Latin America

The AVOD service will be broadcasting LIVE Liga MX and Liga MX Femenil home games for Club León and Club Pachuca for free in Mexico, Costa Rica, Ecuador, El Salvador, Guatemala and Panama.

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Tubi, Fox Corporation’s ad-supported streaming service, will begin broadcasting Liga MX and Liga MX Femenil matches live in Mexico and Central America (Costa Rica, Ecuador, El Salvador, Guatemala and Panama) for free in 2025. The new partnership will give millions of soccer fans across the region access to top-tier live Liga MX matches, Mexico's premier professional football league, directly on Tubi across web, mobile, and all major connected TV devices.

“This partnership to broadcast two of Liga MX’s most popular teams aligns perfectly with Tubi's mission to democratize content and bring premium entertainment to audiences across Mexico and Central America,” said David Salmon, EVP and Managing Director, International at Tubi. "By offering these matches completely free to viewers across all major connected TV platforms, we're breaking down barriers to accessing live sports and delivering exceptional value to our advertising partners. These games are just the beginning of FOX Deportes on Tubi, which will soon include even more exciting live sports.”

A full schedule of Club León and Club Pachuca Liga MX and Liga MX Femenil home matches on Tubi will be available in the coming weeks. The first game available to stream on Tubi in Mexico and Central America will be the highly anticipated matchup of León vs Pachuca on February 5, 2025.

Tubi launched in Mexico in 2020 and expanded its footprint in Central America in 2022 where it is available in Costa Rica, Ecuador, El Salvador, Guatemala and Panama. Over the last year in Mexico, Tubi has seen total viewing time (TVT) across its service grow more than 70% year-over-year. Its library catalogue in Mexico and Central America already contains more than 40,000 movies and TV episodes, including an extensive collection of Hollywood blockbusters and local telenovelas. 

Tubi currently has over 81 million monthly active users globally and continues to grow its presence in markets around the world, bringing new and unique offerings to its audiences.

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