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Streaming 2025: a deep dive into consumers' changing behaviors 19 MAR 2025

Trends

Streaming 2025: a deep dive into consumers' changing behaviors

Tubi's last report shows that 80% of viewers say they’d rather watch a TV show or movie than scroll on social media, and 59% turn to streaming when they need a mental break. On average, Americans now spend $129 per month on a combination of streaming and paid TV services, a 7.5% increase from the previous year.
9 Story expands digital footprint with over 700 half-hours of Scholastic Entertainment content 11 FEB 2025

Kids & Animation

9 Story expands digital footprint with over 700 half-hours of Scholastic Entertainment content

It will be available across Peacock, The Roku Channel, Tubi, and YouTube. This milestone highlights the company’s commitment to bringing Scholastic Entertainment titles to new audiences while tapping into the growing demand for nostalgic content.
TUBI enhances the client experience with the launch of The Tubi Red Carpet Shop 4 FEB 2025

Streaming

TUBI enhances the client experience with the launch of The Tubi Red Carpet Shop

The new shoppable experience, in partnership with Shopsense AI, allows Tubi viewers to purchase items within curated digital stores.
Tubi surpassed 97 million monthly active users and 10 billion streaming hours in 2024 7 JAN 2025

Streaming

Tubi surpassed 97 million monthly active users and 10 billion streaming hours in 2024

The platform’s originals have grown in popularity, with nearly 1 in 4 viewers watching a Tubi Original.
Mercury Studios launches Def Jam Recordings' FAST Channel 20 DEC 2024

Distribution

Mercury Studios launches Def Jam Recordings' FAST Channel

Available to U.S. fans through Tubi, Def Jam 40 is Tubi’s first-ever music focused FAST channel where it will showcase Def Jam artists’ live content.