ViX has reached an agreement with Mercado Libre Mexico to expand into additional Latin American countries and facilitate subscribers' access to ViX content. "It is great news to reach an agreement with Mercado Libre Mexico, an e-commerce platform with great presence and recognition throughout Latin America, which will allow ViX to continue strengthening its positioning and expansion strategy in the region," Adam Waltuch, Executive Vice President of Global Distribution and Streaming Partnerships at TelevisaUnivision said.
Mercado Libre users are now able to subscribe to ViX premium content with a 15% discount and those with a subscription to the MELI+ benefits program will be able to access a 30% discount. The agreement will allow millions of Mercado Libre users in Mexico to subscribe and access ViX, the service with the largest Spanish-language entertainment, news and sports content in the world, as well as more than 100 streaming channels, more than 75,000 hours of on-demand content, movies, soap operas, series, sports, children's programs and constant exclusive original content premieres. "This is, without a doubt, a solid step in our quest to reach the largest Spanish-speaking audience with an unparalleled entertainment offering," Waltuch said.
This strategic agreement between ViX and Mercado Libre reflects the companies' efforts to promote access to more and better digital content high quality at affordable prices. The access to ViX through Mercado Libre also strengthens the e-commerce technology company its objective of offering its users various and differentiated services on the same platform, as well as through its benefits program. "We are happy to add ViX to Mercado Libre's value proposition in Mexico to continue offering our users more and better benefits while they enjoy continuing shopping online," added Victoria Bluthgen, Sr. Loyalty Director at Mercado Libre.