15 OCT 2024

Warner Bros. Discovery to launch Max in seven new markets in Asia

The platform will launch on November 19 in Indonesia, Malaysia, Philippines, Singapore, Thailand, Taiwan and Hong Kong.

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Warner Bros. Discovery announced that its streaming service Max will launch on November 19 in Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong. Max brings together entertainment from brands like HBO, Harry Potter, the DC Universe, Cartoon Network, Max Originals, and Hollywood movies, as well as programming from Discovery, TLC, AFN, Food Network, ID and HGTV all in one place.

From November 19, subscribers can enjoy a streaming experience on multiple devices with an easy to navigate interface including personalized recommendations, seamless search, genre rails and brand hubs. Providing a more intuitive way of exploring Max, subscribers can create up to five unique profiles, each customizable with favorite characters as avatars, receive content picks based on viewing habits and customize profiles for kids, curated with age-appropriate content and parental controls.

JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery said: "We are thrilled to bring Max to more consumers in Asia. Max brings together unparalleled quality content from iconic brands like HBO, Discovery, the DC Universe, Harry Potter, AFN, and Cartoon Network, as well as Hollywood blockbusters all in one place. Building on successful launches in the U.S., Latin America and Europe, Asia Pacific represents the next phase of Max’s globalization, making Max available now in over 72 markets with more to come in 2025."

James Gibbons, President at Warner Bros. Discovery, APAC added: "Warner Bros. Discovery has long entertained fans across Asia Pacific with culture-defining content from powerhouse brands. For the first time, this programming will be available in a brand new streaming app for regional audiences, with Max combining incredible breadth and depth and a best in class viewing experience."

As the exclusive streaming home for HBO Originals, Max's slate includes anticipated new series like "Dune: Prophecy," "A Knight of the Seven Kingdoms," and "IT: Welcome to Derry." Returning favorites like "House of the Dragon," "The White Lotus," and "The Last of Us" will also feature alongside award-winning titles such as "True Detective," "Game of Thrones," and "Succession." In addition, Max Original programming will spotlight "Creature Commandos," the first animated series from the new DC Universe overseen by James Gunn and Peter Safran.

Subscribers can expect a vast library of Hollywood blockbusters, including the full "Harry Potter" movie collection, "Dune: Part Two," "Barbie," and "Mission Impossible: Dead Reckoning." Max will also offer Warner Bros. franchises such as "Friends," the DC Universe, "The Conjuring Universe," and "The Matrix." Fans of unscripted entertainment will have access to shows like "Deadliest Catch," "Property Brothers," and "Ghost Adventures" through brand hubs from Discovery, TLC, Food Network, and more. Max's lineup of family programming will feature content from Cartoon Network and CARTOONITO, including "Adventure Time," "Looney Tunes," and "Teen Titans Go!".

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