23 FEB 2021

YOUTUBE ADDS NINE NEW SHOWS TO ITS KIDS PROGRAMMING SLATE

The platform formed part of its commitment to invest $100 million into kids and family content. YouTube Kids app has garnered an audience of 35 million weekly users and is prioritizing production that promotes child wellness and development as demand continues to grow.

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YouTube Originals has announced a new programming slate of kids, family, and educational programming as part of YouTube Kids & Families' $100 million commitment to create content for this section of the viewing audience. “Coming from an incredible caliber of creators, our new roster of shows celebrates the diversity of kids and empowers them to pursue their dreams and care for each other and the world around them,” said Nadine Zylstra, Head of Family, Learning and Impact for YouTube Originals.

The platform, based in San Bruno, Calif., has set aside a $100-million fund to pay for the creation of original kids' content. The show budgets range from $250,000 to $500,000 per episode. YouTube declined to reveal budgets for its kid's programs. The Google-owned video outlet has prioritized animated kids shows this year, an increase from two in 2020. The decision derives from the growing genre trend as streamers targeted children with their programming directed at kids to promote repeat viewing.

The company’s YouTube Kids app has garnered an audience of 35 million weekly users as demand continues to grow. This new initiative also has twenty-five projects in development, including the titles, Jam Van, a road-tripping, original music series, and Corpse Talk, an animated history show.

The streamer has initiated the collaboration to contribute to the growth of child safety, child development, and digital literacy through the use of production. The additions include the animated series, "Super Sema," “Book Tube Jr.,” “The Eggventurers,” “The Guava Juice Show,” “Kid Correspondent,” “Lottie Dottie Mini,” and “Millie and Lou.”

Coming from an incredible caliber of creators, our new roster of shows celebrates the diversity of kids and empowers them to pursue their dreams and care for each other and the world around them.” Nadine Zylstra Head of Family, Learning, Impact, YouTube Originals