YouTube announced the launch of Primetime Channels, a new feature that will bring content from more than 30 streaming services directly into its interface. Users will be able to sign up, browse and watch their favorite TV shows, movies and sports from platforms such as Showtime, Starz, Paramount+, AMC+, ViX+, and more.
Since yesterday, the company is rolling out an early version of Primetime Channels in the United States. To sign up, users need to head to the Movies & TV hub, where they will see over 30 channels that they can buy directly through YouTube, with streaming services such as NBA League Pass and more coming soon.
Once the user signs up, content from its Primetime Channels will be reflected into the YouTube experience. For fans who like to go deeper into what they are watching, Primetime Channels homepages will feature shows and movies with curated trailers, behind-the-scenes footage and cast interviews.
When searching for content from their purchases, users will be able to quickly identify and access them in the search results, alongside videos from their favorite creators. Moreover, YouTube recommendations will also include programs from Primetime Channels, delivering a personalized selection of content across YouTube that appeals to all interests.
"We are excited to expand our partnership with YouTube to offer customers of Paramount+ another way to stream the content they love," said Jeff Shultz, Chief Strategy Officer and Business Development Officer at Paramount Streaming. "This new feature gives us the opportunity to expand our presence on YouTube, broadening our reach and giving consumers even more choice when it comes to streaming the best in entertainment," he added.
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