ARMOZA FORMATS LAUNCHED ITS OWN SOLUTION TO MIPTV'S CANCELLATION

Armoza Formats, part of ITV Studios, has today announced their upcoming virtual event – ArmozaFest. In the wake of the cancellation of MIPTV, the company will be meeting clients “screen-to-screen” in order to launch their upcoming new formats.

The two-week long virtual event, starting March 23rd, will allow Armoza to continue to connect with the industry despite the current climate. The new format launches for the spring season will first only be revealed to participants of ArmozaFest.

Clients will be able to meet with the Armoza Sales team in order to hear about exciting new and creative launches from the company, as well as exclusive news about the titles previously teased at the ITV Studios Formats Festival in February.

“We have always strived to provide unique and innovative solutions to the challenges that we face in our industry and we believe that ArmozaFest will prove to be just that. By using the platform of a virtual market, we will ensure that we not only maintain our relationships but continue to build them,”  said Avi Armoza, CEO of Armoza Formats.

Sharon Levi, Head of Sales at Armoza Formats, added: “At the end of the day, our industry is driven both by content and people-to-people relationships. Meeting with our clients in person is vital to understanding their needs, so despite the current situation, it is so important for us to find a way to ‘see’ our clients. We look forward to meeting you all ‘screen-to-screen’ soon”.